Jim Pritchard

Jim Pritchard, Chief Investment Officer of NorthStar, has 40 years of experience in the financial industry. He studied economics at Columbia University, graduating in 1982. Jim worked with Northwestern Mutual and Penn Mutual as a college agent and was trained by the Wall Street firm of Smith Barney. He opened his own money management firm in 1986. In 1990, he created one of the first model portfolios to utilize indexes, gaining considerable notoriety in the industry. He spoke often at institutional investment conferences, was quoted in industry publications, including Fortune Magazine, and wrote articles published by S&P, Dow Jones, and more. Over the past decade, Jim saw a need for an investment management program that seeks portfolios with low drawdown, low correlation, and a more consistent return stream than traditional portfolios offer. Jim’s expertise has resulted in the management of billions of dollars in assets.